New practitioner article provides recommendations for businesses and industry for successful circular economy transformations

In their new publication, sus.lab and Circularity show how a circular economy transformation can succeed. They analyze why the transformation is often difficult for companies, share recommendations to overcome these challenges, and portray real-life examples.

by Paul Beaudonnet

The topic of circular economy has been widely discussed - but how do you implement it successfully? DownloadSus.lab and DownloadCircularity have compiled their experiences from research and practical work on circular transformation within companies and industry consortia.

Part 1: Reinventing incumbents – How should established companies transform themselves?
Circular transformation involves fundamental changes in your company. It requires a clear vision, a management team driving circular innovation, embedding circularity within the organization and culture, as well as new capabilities.

Part 2: Transforming value chains together – How can we build multi-stakeholder collaboration?
Successful collaborations require a clear alignment between the players. It is essential to develop a common set of goals and knowledge base as well as disclose and address necessary trade-offs.

Part 3: Disruptive transformation by start-ups – How can innovative start-ups drive industry transformation and how can incumbents support them?
Start-ups play a central role in the transformation of established industries. They introduce new approaches, enable collaborations, create independent platforms, provide knowledge, and fill gaps in circular value creation.

Many thanks to co-authors Dr. Catharina Bening, Julia Bachmann and DownloadJoanna O'Flynn from sus.lab and DownloadMarianne Kuhlmann, DownloadDr. Paul Woebkenberg and DownloadPaula Petersen from Circularity. Thanks to DownloadCircular Economy Switzerland for supporting this project.

The full article in English can be found Downloadhere. Click Downloadhere for the German version.

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