Strategies for Sustainable Business

Although many companies nowadays report on their sustainability actions, only few successfully integrate sustainability into their business operations. In this seminar, we cover three main questions that will help you to critically analyze and develop strategies for sustainable business:

What is sustainability in business?
How do I design a sustainability strategy?
How do I implement a sustainability strategy?

We teach the course with the case method developed at Harvard Business School. The case studies will allow us to explore from multiple perspectives the many tensions involved in developing strategies for sustainable business. We will distribute case study materials before the sessions, as well as guidelines on how best to efficiently and effectively prepare for case study discussions.

The sessions are interactive and allow you to step into the role of decision-makers as they face key challenges in integrating sustainability. For example, we will look at the challenges of Fairphone in combining both social and economic goals. Why and how would Patagonia want to encourage customers to buy less rather than more clothing? We also step into the shoes of RWE's CEO Peter Terium as he grapples with ensuring a profitable and sustainable future for the German utility. And using a change management simulation, you will experience why certain approaches to implementing a sustainability initiative in an organization are more successful than others. Our case discussions will help you to apply strategy concepts to real-world sustainability problems and will also serve as a basis for thinking about sustainability in your own company.

The course is open to MAS and MTEC MSc students. Contact DownloadDr. Johannes Meuer for more information.

Testimonials from Class Graduates

“In three days, I gained substantial knowledge about how to formalize and implement a sustainable strategy.”

“In the top three of courses, I have taken at ETH. Role memorization of theoretical concepts does nothing for building skills in critical thinking. This course was applicable to the real world and I learned and retained more than in many other classes.”

“Yes! That’s a good way to end the week.”